The ASUS Zenfone 3 is finally starting to be available in some countries in Asia. Last year’s Zenfone 2 was a great success bringing very good specs to the mid-range and upper mid-range. And while the phones were a hit they had a few shortcomings, namely the plastic built, inconvenient power button placement and poor audio output. The Zenfone 3 promises to fix those issue with a dramatically improved build quality and materials and upgraded specs.

One thing that didn’t change is the confusion that Asus creates by bringing in a myriad of models. While all called Zenfone 3 there are actually:

• 5 different models (the standard Z3, Max, Laser, Deluxe, Ultra)
• The standard comes in 2 different screen sizes (5.2″ and 5.5″)
• Each model comes in various RAM/ROM configurations. Depending on country there might be multiple or just one configuration available

To clear up the mess I have put together an easy comparison table of the key differences of the 5 (or rather 6) models. See how confusing this is getting already?