Why is it so hard to make the perfect phone?

It is the usual annual ritual for every mobile phone manufacturer to launch at least one flagship with big fanfare during a trade show or dedicated press event. Also this year during CES, Mobile World Congress or later in the year for the inevitable iPhone 6S event tech bloggers, journalist and other high profile tech geeks will cover the latest device launches. Before each event most of the device specs are already leaked so there are few surprises left.

And each time I am hoping for the “perfect” phone just to be disappointed again that the phone has at least one (if not more) so obvious flaws that it would be impossible for product developers, designers and R&D Departments of multi-billion dollar companies to overlook. And each time I ask myself why this is and have as yet failed to come up with a good reason.

Let’s have a look at some of the current flagships and what I consider a major flaw that make it obviously not perfect.

Apple iPhone 6:

  • Too large bezels making it much too large for a 4.7″ screen device
  • Protruding camera
  • No SD card

HTC One M8:

  • Sub-standard 4Mpx camera
  • Large form factor for a screen this size

Samsung Galaxy S5:

  • Plastic built is sub-standard for a flagship
  • Fingerprint scanner is nearly unusable
  • Rear firing loudspeaker
  • Custom Android skin

LG G3:

  • Custom Android skin
  • Plastic body
  • 5.5″ screen is phablet territory

Motorola Moto X:

  • Mediocre battery life
  • Large form factor
  • No SD card slot

So as you can see each of these phones has some obvious drawbacks that any product marketing expert should have spotted right away. Is it a lack of attention to detail, a certain carelessness about the level of perfection or just something within the product development of any company that is going wrong?

Well, in any case if you have the answer, please let me know.


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